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Apple Nasıl Oldu da Dünyanın Geleceğini Değiştirdi? - HAKANSEYHAN
Teknoloji devi Apple, yapmış olduğu inovasyonlarla gündelik hayatımızda birçok şeyin değişmesini sağlamış oldu. Peki bunu nasıl yapabildi?
1976 senesinde Steve Jobs ve Steve Wozniak tarafınca kurulan Apple, aradan geçen 40 yıldan fazla bir süre sonrasında dünyanın en kıymetli şirketleri arasına girdi.
Zamanının ötesinde fikirler , yürekli devrim getiren hareketleri ve kullanıcı odaklı tasarımlarla rakiplerinin bir adım önünde olan şirket, artık teknoloji dünyasındaki trendleri belirliyor.
İlk iş olarak firmanın eleştiri hatasına bakalım, Steve Jobs neden şirketten uzaklaştırıldı?
Firmanın kurucuları, daha çok paraya gereksinim duydukları için yönetim kuruluna yatırımcıları dahil etti. Bu yönetim kurulu, Steve Jobs’ı oldukça genç bulmuş olduğu için onun yerine başka birisini getirmeyi düşünüyorlardı.
1985’te Steve Jobs, kendi kurduğu şirketten kovuldu ve yerine Pepsi’nin yöneticisi John Sculley getirildi . Sculley, 1983 senesinde Jobs tarafınca işe alınmasına karşın Jobs’ın şirketten gönderilmesi için yönetim kurulunu ikna etti.
Jobs, Apple’sız da oldukça akıllı ve başarı göstermiş bulunduğunu ispatladı.
Şirketinden kovulduktan sonrasında NeXT isminde bir şirket kuran Jobs, burada ekibiyle beraber yazdığı yazılımlarla tekrardan dikkatleri üzerine çekmeye başladı.
NeXT şirketindeki başarısıyla Steve Jobs, Apple’ın fena gidişatını durdurmak isteyen Apple yöneticileri tarafınca 1997 senesinde kendi kurduğu Apple’a geri döndürüldü. Bu vakada NeXT, 400 milyon dolara Apple tarafınca satın alındı.
Şimdi Steve Jobs ile dünyanın değişimine tanık olma zamanı.
Bir ekosistem yaratmaya emin olan Jobs, bu hayalini adım adım gerçekleştirmeye başladı. Şirkete dönüşünden 1 yıl sonrasında iMac’i tanıtan Jobs, o zamana kadar en ucuz maliyetli bilgisayarı yapmayı başarmıştı.
2001 senesinde iPod’u piyasaya sürerek müzik dünyasında devrim icra eden Apple , iPod’daki yazılım yardımıyla de müzik satışlarından da hisse almaya başladı. Bu kim bilir firmanın adını dünyaya kuvvetli seslerle duyurduğu en mühim olaylardan birisi olabilir.
Teknoloji dünyası artık hiçbir süre eskisi benzer biçimde olamayacak; mükemmel adam, tuşu olmayan telefonla sahneye çıkıyor.
Takvim sayfaları 2007 yılını gösterdiğinde teknoloji dünyası için oldukça mühim bir gelişme yaşandı. O döneme kadar tuşlu telefonlar piyasada dominasyon kurmuşken; iPhone, yeni bir devrim olarak Steve Jobs tarafınca tanıtıldı.
İlk iPhone’un duyurulmasıyla beraber Apple’ın yükselişi ivmelendi. O dönem için teknoloji harikası olan bu aygıt, tamı tamına 500 milyon tane satılarak muhteşem bir başarı elde etti.
Peki bu cihazlar neden bu kadar başarı göstermiş oldu?
1997 ile 2007 senesinde çıkan 3 değişik aygıt, 3 değişik alanda devrim yapmayı başardı. Bunların arkasında ise doğal ki inovasyon ve yürekli adımlar var.
Mesela iPod’un piyasaya sürülmesiyle 5 dev plak şirketiyle antak kalma yapılmış oldu. Bu sayede şirketlerin müzikleri Apple’ın sanal mağazasında satılmaya başlandı. Yanında CD taşımak yerine bir cihazın içinden müzik dinlemek büyük bir kolaylık oldu.
iPhone’un dokunmatik olması ve birçok yeni özelliği de insanların ilgisini çekti . Doğrusu kısacası Apple, ‘’Değişik Düşün ’’ akımına katılarak rakiplerinin devamlı 1 adım önünde oldu.
Teknoloji dünyasının lideri olmak için ekosisteminizde her türlü aygıt bulunmalı.
Seneler süresince birçok yeni cihazını tanıtan Apple, 2022 yılıyla beraber muhteşem bir ekosisteme haiz . Saat, kulaklık, telefon, tablet, bilgisayar ve daha birçok alanda artık bir Apple hakimiyetinden bahsedebiliriz.
İnsanlar Apple cihazlarından birisini aldıkları süre artık o ekosistemin bir parçası olmak istiyor. Bu yüzden bir tek 1 tane Apple aleti kullanan birisini bulmak artık oldukça zor.
İlgi çekici reklamlarla devamlı rakiplerinin bir adım önünde oldu.
VIDEO
1984 senesinde Macintosh için hazırlanan reklam emek vermesi, tarihin en ilgi çekici reklamlarından birisi olmayı başardı.
Kullanıcı deneyimi için özelleştirilmiş mağazalar, satışların yükselmesine sebep oldu.
Reklam demişken aslen mağazalardaki küçük değişimler de Apple’ın yükselişine katkı yapmış oldu. Klasik bir teknoloji mağazasının tam tersine oldukça mütevazı bir mağaza tasarımına haiz olan şirket, mağazalardaki ışıkları ürünlerini öne çıkaracak şekilde konumlandırdı.
Büyük bir camın içinde bir mücevher benzer biçimde görünen Apple logosuyla mağazalar, yeryüzünün her yerinde ilgi çekici bulunmuş oldu.
Genel olarak Apple, yürekli adımlarla rakiplerini devamlı geride bırakmayı başardı.
Telefonlardan kulaklık girişini kaldırmak yada çerçevesiz ekrana geçiş benzer biçimde birçok teknoloji devrimi icra eden Apple, kullananların tercihlerini değiştirmeyi başardı .
Uzun senelerdir zirveyi hiç kimseye bırakmayan şirket, bundan sonrasında bakalım teknoloji dünyasında neler meydana getirecek? Sonuçta başka hiçbir firmanın yeni çıkan ürünlerini tanıttığı sunumu milyonlar merakla takip etmiyor.
Kaynaklar: Vox , CNBC
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