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"Azca ve öz" mottosuyla yüzde 100 gelişme hedefi - HAKANSEYHAN
Hasret Bay Yılmaz obay@ekonomist.com.tr Pandemi ile beraber evde geçirilen dönemin artması insanları minimalist giyim tarzına itti. Bu da Sercan Er ve Yavuz Selim Çörekçi’in “Minimalist” adlı markayı hayata geçirmelerinde etkili oldu. Marka, online kanalda basic ürünlerini tüketicilerle bir araya getiriyor.
KOBİ GİRİŞİM/Mayıs 2021 tarihindeki sayıdan
Koronavirüs salgını ile beraber en süratli büyüyen sektör e- tecim oldu. ‘Evde kal’ süreci ve karantinaların yanı sıra evden emek verme ve uzaktan eğitim trendinin de etkisiyle online alışverişte deyim yerindeyse patlama yaşandı. O şekilde ki 2020 sonu itibarıyla dünya e-ticaret hacminin 7 trilyon dolara ulaşmış olduğu tahmin ediliyor.
E-TİCARET ATAĞI Çin’de e-ticaret tırmanışa geçmiş durumda. O şekilde ki e-ticaretin toplam ticaretin içindeki oranı yüzde 40’a yaklaşmış bulunuyor. Türkiye’de ise hemen hemen yüzde 14’lerde.Türkiye’de pandemiden ilkin nüfusun yüzde 20’si internetten alışveriş yaparken, bu oran 2020 sonu itibariyle yüzde 50’ler seviyesine çıktı.
İnternete erişenlerin yüzde 36,5’u ise çeşitli sıklıklarla internetten alışveriş yapıyor. Salgının etkisiyle birlikte iç ve dış ticarette e-ticaretin etkin olarak kullanımı ehemmiyet kazanmış bulunuyor. 2019 senesinde 136 milyar TL olan e-ticaret hacminin bu yıl sonunda 200 milyar TL’yi geçmesi planlanıyor.
Sektörün 2021 senesinde ise 400 milyar TL’nin üstünde bir büyüklüğü bulacağı öngörülüyor. Bu alandaki süratli gelişme pek fazlaca e-ticaret girişiminin de önünü açmış durumda. 2020 senesinde genç girişimciler Sercan Er ve Yavuz Selim Çörekçi tarafınca kurulan Minimalist de onlardan biri.
SADELEŞME AKIMI Minimalist, son yıllarda bir akım haline gelen sadeleşme ve minimalizmden yola çıkarak ‘azca ve öz’ mottosuyla hayata geçirilen bir marka. Basic ürünlerle sektöre giriş icra eden Minimalist, mütevazı tasarımlarıyla öne çıkıyor.
21 yaşlarında ve okul arkadaşı olan iki genç girişimcinin yarattığı çiçeği burnunda olan marka, e-ticaret kanalından tüketicilerle buluşuyor.
Başta kendi resmi satış sitesi www.minimalist.com.tr olmak suretiyle ve Türkiye’nin önde gelen pazaryerlerinde ürünlerini satışa sunuyor. Pandemi döneminde hayata geçirilen markanın üretim hacminin senelik 3 milyon adetin üstüne çıkarılması planlanıyor.
HEDEF 30 MİLYON TL Logosunda yer edinen kuş kanatları ile özgür ruhunu yansıtan Minimalist, sadeliği ve özgünlüğü yaşamının her alanında benimsemiş, kaliteden taviz vermeyen, stiliyle tarzını yansıtan tüm kitlelerin markası olmayı hedefliyor.
5 milyon TL’lik bir yatırımla kurulan markanın büyük oranda yığın pozitif yanları var e-ticaret üstünden markayı hızlıca hayata geçiren genç girişimciler, yatırımlarını artık pazarlama ve reklama ayırıyor.
2021 senelik ciro hedeflerinin 15 milyon TL bulunduğunu belirten Yavuz Selim Çörekçi, 2022 senesinde 30 milyon TL ve daha sonraki yıllarda ise her yıl yüzde 100 büyümeyi hedeflediklerini belirtiyor. Minimalist’in portföyünde basic t-shirt, sweatshirt ve kapşonlu fermuarlı olmak suretiyle üç değişik kategoride ürün bulunuyor.
“RAHAT VE SADE GİYİME İLGİ ARTTI” 2020 yılı ile beraber küresel çapta yaşanmış olan Covid-19 salgının birçok sektörü negatif etkilediği benzer biçimde, bazı sektörlere de pozitif yönde katkı sağladığını gördüklerini dile getiren Sercan Er, girişim fikirlerinin ortaya çıkış öyküsünü şu şekilde konu alıyor: “İnsanların bir çok alışkanlığının değişim gösterdiği bu yeni dönemde alışveriş deneyimi de gözle görülür oranda dijitale kaydı.
Pandemi sebebiyle evde geçirilen sürenin artması ve mağazalardan alışveriş yapma sürelerinin kısalmasıyla beraber tüketiciler dijital hayata hızla uyum sağlamış oldu. Rahat ve mütevazı giyim tarzına ilgi arttı. Bundan yola çıkarak markamızı ortaya çıkardık. Her tarza uygun basic parçalara kolay şekilde ulaşılmasını amaçladık.”
Başa dön tuşu